The key to any success in entertainment
is exposure. In the entertaiment world this is examplified by songs such as Laffy Taffy, movies such as Jack Ass 1 &
2, and models such as Anna Nicole Smith just to name a few. Even though these are not examples of geat entertainment
or entertainers they have had major success do to strong marketing strategies.
Marketing vs. Promotions
Marketing- Is the process of covincing customers to purchase your product.
Marketing uses five phase Product, Positioning, Place, Price and Promotions.
If you need more info on marketing and the 5 P's go here Marketing 101
Promotions- Something devised to publicize or advertise
a product, i.e. Posters, Television & Radio commercials, Magazine Ads etc...
Market youself !!!
The basic marketing package.
1. Quality pictures. You don't have to spend a lot
of money on photos There are many photographers on sites such as The Ebony Adult Network,
One Model Place, Muse Cube, Craigslist, and Female Models of the U.S.A. that offer Time For Photos (TFPs). With
TFPs photographers offers models copies of photos to use for career promotion. The photos are still the property
of the photographer so you can't sale them without permission.
2. Web Presence. Essential for any entertainer or entertainment company.
Web presence gives you maximum exposure at minimal cost. Groups (ie yahoo & MSN), personal/company websites, modeling
websites, and webcam shows. A website gives you a dedicate home for your clients to find you. Once you establish
your home base then you need to branch out to site like The Ebony Adult Network,Adult Hollywood North, One
Model Place, MySpace, Craiglist, Xpeeps and the list goes on. Most of these site have memberships that extend well into
the millions and are great for Promotions. Webcams are great because they give you
that close and personal touch with your fan base. They let you build a connection and make a little money in the process.
3. Networking- I can't say enough about this portion of your
marketing package. All the websites & webcam shows are for nothing if you are not getting out letting people know
who you are. Great places for marketing are conventions such as the AVN, LA Erotica, and AdultCon. These offer
industry professionals that can assist with the advancement of your career. Strip clubs, adult book stores, and swinger
events although unconventional they offer the clientle that are interested in product/service that you are offering.
Business Card- one of your key tools during the networking process
