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Khris: Ok J, I've known you for years, but for those who don't
know you tell them how you got started.
Justice Storm: Well Khris, I'm glad you asked that question.
lol! It all started with Freaknik 1996. Back then Freaknik was big in Atlanta and for those who don't know, Freaknik was the Spring Break
event that use to happen in Atlanta every year around the 3 weekend of March or April. In 1996 I decided to get a video camera to record the event for my friends back in New York. After that, the video pretty much stayed on a shelf until 1998 because that’s
when I first logged on to the Internet.
At the same time, I was in school for multimedia so I kind of had some Know how on how
to use programs so I decided to hook up a little page to sell my videos. The site launched in January 1999 and was called
"Phriekxxx.com". Since The name was always a problem when ever I mentioned it to someone, I changed the name later that year
to "RSMEntertainment.com". It was also around that time I decided to also shoot amateur Hardcore (404 Girls) and throw parties
(404 Freak Party). Jake Steed, Nicky Starks and Caesar Video were my biggest influences because their flicks seem so real.
Khris: Now you're known for the "Vegas Video" which you shot
at AVN. Tell me how that came about?
Justice Storm: I met Dominiko through Black Cat and he set all
that up for me. It was a last minuet thing. I wasn’t even going go but I said fuck it. RSM was making so much money
back then, I decided to just do it and see how people react to me shooting "professional" well known chicks in the industry.
I hit the jack pot when I did that because the Vegas Video was a big seller for me that year and still is to this day.
The thing about the Vegas Video was I didn’t try to change the environment, It
was still kinda "gully" but the actors knew what the hell they were doing. That’s what made it so hot. I caught a lot
of them in their real element. None of the girls were acting like the air heads they act like in their other flicks so that
made it kind of nice. I still get props for that video.
Khris: Now the Vegas Video wasn't the first time you've shot
a porn star I remember you shot Kim Eternity. For newbies let them know some of the porn stars you've shot.
Justice Storm: I got problems with this question because it
makes it seem as if a girl is not "legit" if she shows up on a 404 Girls video first and that they become stars after they
decide to go work for some company in California. I personally see all the girls who do this as freaks or sluts. To me, a so-called pornstar is just a hoe that’s more famous then another hoe.
I don’t hold so-called pornstars to any type of praise because I've shot girls who never been on any other companies
flick who knew how to fuck and suck better then a lot of them chicks that be over there.
With that said, now its time to answer the question. The "more famous" adult performers
I've worked with. First was Kim Eternity for a photo shoot. I also shot Dream who was Ms. BlackTail back in the late 90’s.
She had a brief stint in the adult video industry. Black Cat, Skyy Black, Caramel, and Kitten were all on the Vegas Video.
Come to think of it, Asia Dominiko, L.T, John E. Depth and Justin Slayer were just getting really popular around that time
and they were in the Vegas Video. Roxy Reynolds was in 404 Girls 15. That chick Jemini in 404 Girls 14 had a real fucked up
attitude. I shot Carmen Jones thanks to Maxx out in DC. I also shot Lola Lane and Diamond Legacy.
Khris: Seems like for a long time you had a fuck porn Valley vibe, however now I see that your films are now
on VOD. What made you change your tune? Justice Storm: I look at it as them paying me to advertise
my website and my videos. The money made on VOD can't beat what I make on my websites. As for the “Valley”, I still say fuck
them and fuck all those borderline homo flicks being filmed out there. I don’t
want to see DP’s or any dick’s touching each other.
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I’m
pretty sure a large percentage of men don’t want to see that either so they are forced to watch it. I fast forward those
parts. They keep giving people the same shit over there. It’s like they put 5 words in a hat: “BIG” “PHAT”
“ASS” “WET” and “TITS” and pull it out and depending on the order they come out with,
that’s their title. All of them do that over there. I think that’s what allowed me to still be relevant. I keep
it different in a saturated market. And for the record, Hot Movies is not located on the west coast.
Khris: Since the Vegas Vid many things have changed. Bey's no
longer with ya. J Cannon's doing his own thing and now Nate Mack with ya.
Justice Storm: That’s not true. Bey and J Cannon aren’t
simply business associates, they are my friends. They are a couple of people I met because of this business who I have found
to be sincere and honest. I’m currently in a business relationship (no homo) with both them (no homo) and talk to both
of them almost every day (no homo).
With Nate,
it’s the same thing. Also you can’t forget about Bigfoot, Big E. and DJ Folk. They were all there in the beginning
and we still cool till this day.
Khris: Ok its rumor time-It's been stated that the girls who do porn on a professional basis don't do business
with you for one reason or anutha. I know that you've heard you J why you never shot Ayana Angel, Janet Jacme, Adina Jewel,
Kina Kara, Pinky, etc. I even remember seeing xxx starlet Mina Scarlett spazz on you online. So what do you say to people
who say you don't shoot local talent?
Justice Storm: Actually I was going to shoot Ayana before she blew up but like most girls in this industry, once they wind
up working for a big name company, they get it in their head that they are stars and treat my company like shit. The same with Kina Kara, she shitted on my company before she even knew me. Mina Scarlett did the same
thing. She thought she was big time when she wasn’t. She had someone gas her head up thinking she was gonna be a Vivid
girl! Negroette Please. Sierra did the same shit with me when I wanted to shoot the Vegas Video.
All that
is bullshit because I get calls from girls up north and the west coast and everywhere in between e-mailing me for work. It’s
like I always say, “A Muslim living in Arabia always takes Mecca
for granted.” And it’s weird because Roxy Reynolds said “yes”. I paid her and she’s still doing
big things. Working with RSM didn’t affect her status. I shot a BJ scene with Alana Moore and she heard some bad shit
about me from some other people but she met me, she was shocked to know that I was the person they were talking about. I aint
no Save-a-hoe but I treat these girls with respect if I get respect. As for not
shooting Janet Jacme, sometimes I contact chicks to shoot, sometimes I don’t. I knew she was working at a club but I
didn’t know which one. Also at the same time I was getting so many calls from new girls who wanted to do flicks. You
could shoot 2 to 3 new chicks for the price of 1 veteran; I went with the 3 new chicks. As for Adina Jewel and Pinky, I shot
BJ scenes with them that aint out yet.
Khris: Now anutha rumor was that Alibi priced you out tha game
that is why the girls with names didn't work with you. Justice Storm: Who
started that rumor? Here’s another history lessons. I was running RSM out of my bedroom in my parents home from 1999-2000
making a lot of money. I then moved into a loft in 2001-2002 where I started making more money. I was out my folks crib for
the first time so I was ballin’ like crazy. I would go to clubs every weekend, drink bottles of Cristal till I was pissy
drunk and show boat like it was nothing,
I would get a new throwback
jersey every week and still have enough money to come out with 8 flicks a year with all original content. But when you’re
a kid like me who’s never had money, you do dumb shit. Now if anyone noticed,
RSM didn’t come out with any movies in 2005 except Spring Break. The reason? 3 letters: I.R.S. I got audited and had
to pay the IRS for 1999-2002 because
I didn’t start
paying them till 2003.
So I had to take a break
from shooting in 2005 to pay off the IRS and I’m still paying them back till this day. In 2006, I did a little bit of shooting hoping to generate some
extra income but it wasn’t a great year for porn producers. There’s so much free shit online who wants to pay
for porn! I’m pretty sure others can attest to that.
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I wasn’t
seeing the same type of returns I was getting back in from 1999-2004. When you factor in both those situations and you got
a problem. The same shit happened to Master P. except I didn’t file bankruptcy. So I wouldn’t put the blame on
Alibi or any other company. I have myself to blame for not realizing from the start that this was a business and not a hobby.
Khris: Now that we got tha rumors outta way. Sexy Peachez is
back!!! What happened to her?
Justice Storm: People aren’t one-dimensional so Sexy Peachez
takes breaks from doing this. It really depends on her mood so she really aint back since she never really left. You can go
through various 404 Girls videos and see that she pops up every now and then.
Khris: How do feel about the emerging porn scene in the ATL.
Justice Storm: Are you serious? Every movie either has the same
girls or we have to fly girls from out of town. Until were able to convince more strippers to do flicks, and then we got nothing.
Khris: How does it feel to be a trendsetter? I noticed after
the Vegas Video ever pro-am studio began shooting pornstars. Do you feel RSM opened tha doors for cats?
Justice Storm: RSM gave regular dudes like me a glimpse of hope.
For years, people thought you had to be from California to do
porn. Then after 404 Girls, everyone wanted to rep the girls from their area code. I don’t feel as if it was the Vegas
Video that did that. It was 404 Girls that did that.
Khris: What advice would you give to young men & women wanting
to get into the game?
Justice Storm: I really don’t want to give any advice
because this market is so saturated right now but if I would, it would be learn to market you. Learn how to market your product
by yourself. If you plan on staying in this industry, create a brand name for yourself, especially if you’re a girl.
If you aint a Roxy Reynolds or a Pinky and don’t know how to market yourself, then good luck.
Khris: Did you attend the AVN Expo?
Justice Storm: No. I’m not an industry type of guy.
Khris: So what's RSM's goals for 2007?
Justice Storm: My goal is to just get the name out there again
and connect with the people. A lot of folks thought RSM went out of business.
Khris: Was it hard to get Cali talent to work with you since you shoot mostly on the East?
Like I said
before, a slut is a slut. If you got the money, they will come/cum. But I personally don’t like fucking with Chicks
who been in 100 other flicks. Remember, Jake Steed is my inspiration and he always had new chicks.
Khris: Do you have an Xpeeps Page?
Justice Storm: http://www.xpeeps.com/404girls
Khris: Lastly what do you want to say to your fans?
Justice Storm: Let bring straight porn back because DP's are
for closet homos and lets stop raps in porn because nobody wanna hear that wack shit! kna mean?
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